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book
BookPrinted Material
Author Nunes, Paul, 1963-

Title Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.

Publication Info. Boston, Mass. : Harvard Business School Press, [2004]
©2004
Online access
Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.1 .N86 2004    Available  ---
Description xvii, 269 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 235-253) and index.
Contents New mass market -- Seize the new middle ground -- Treat some customers more equal than others -- Find an occasional use -- Introduce a new math of ownership -- Grow the return on consumption -- Think global, retail local -- Become apropos of everyone -- Tomorrow's mass market -- Epilogue : Re-envisioning an industry.
Subject Marketing -- United States.
Marketing.
United States.
Affluent consumers -- United States.
Affluent consumers.
Consumers -- United States.
Consumers.
Consumer behavior -- United States.
Consumer behavior.
Product management -- United States.
Product management.
Consumer satisfaction -- United States.
Consumer satisfaction.
Added Author Johnson, Brian, 1960-
ISBN 1591391962

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