Title How to market to consumers : 10 ways to win / John A. Quelch.

Publication Info.	New York : Wiley, [1989]
	©1989

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks (Suplee Collection)	HF5415.1 .Q45 1989	Available	---

Description	ix, 224 pages : illustrations ; 24 cm
Bibliography	Bibliography: pages 207-214.
Note	Includes index.
Provenance	The Suplee Business Collection honors the memory of Frank E. Suplee '30, 1910-1991. Established by his wife, Mary T. Suplee, and daughter, Katherine A. Suplee, December 1991.
Subject	Marketing -- Etats-Unis.
	Publicité -- Etats-Unis.
	Marketing -- United States.
	Marketing.
	United States.
	Advertising -- United States.
	Advertising.
Indexed Term	Marketing
ISBN	0471618535