| Edition |
1st ed. |
| Description |
xvi, 254 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 229-238) and index. |
| Contents |
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. |
| Subject |
Marketing -- China.
|
|
Marketing. |
|
China. |
|
Marketing -- India.
|
|
India. |
|
Globalization.
|
|
Globalization. |
| Added Author |
Wang, Haiyan.
|
| ISBN |
9780470284247 cloth alkaline paper |
|
0470284242 cloth alkaline paper |
|
