| Description |
xvi, 267 pages : illustrations ; 24 cm |
| Note |
"Success lessons from IBM, AT&T, Dell, and Cisco on building a social culture"--Cover. |
| Contents |
The new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul. |
| Provenance |
Gift of Paul and Mary Haas. |
| Subject |
Internet marketing.
|
|
Internet marketing. |
|
Branding (Marketing)
|
|
Branding (Marketing) |
|
Social media -- Economic aspects.
|
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Social media -- Economic aspects. |
|
Business networks.
|
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Business networks. |
|
Social media. |
| Added Author |
Burgess, Mark, 1949-
|
| ISBN |
9780071816410 (alkaline paper) |
|
0071816410 (alkaline paper) |
|
