Title Treehugging 2.0 : powerful niche media in the battle for a better future?. / Karin Dalhues.

Publication Info.	Hamburg, Germany : Anchor Academic Publishing, 2014.
	©2014

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource (74 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references.
Summary	The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length of entries or the number of comments that the blog posts earn but, it also looks at the bigger picture: how significant is the environmental blogosphere for the media landscape? Are these blogs able to motivate their readers to take action? This book attempts to explain the similarities and differe.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Internet marketing -- Social aspects.
	Internet marketing.
	Social aspects.
	Market surveys -- United States.
	Market surveys.
	United States.
	Social media -- Economic aspects.
	Social media -- Economic aspects.
Genre/Form	Electronic books.
	Electronic books.
Subject	Social media.
Other Form:	Print version: Dalhues, Karin. Treehugging 2.0 : powerful niche media in the battle for a better future?. Hamburg, Germany : Anchor Academic Publishing, ©2014 75 pages 9783954891177
ISBN	9783954896172 (electronic book)
	3954896176 (electronic book)
	9783954891177