| Description |
xxix, 218 pages : illustrations ; 23 cm |
| Note |
Includes index. |
| Contents |
The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile. |
| Subject |
Telemarketing.
|
|
Telemarketing. |
|
Cell phones.
|
|
Cell phones. |
| ISBN |
9780910965828 |
|
091096582X |
|
