| Description |
1 online resource (xxix, 218 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Includes index. |
| Contents |
The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2011 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Telemarketing.
|
|
Telemarketing. |
|
Cell phones.
|
|
Cell phones. |
| Genre/Form |
Electronic books.
|
| Added Author |
Marriott, Laura.
|
| Other Form: |
Print version: Dushinski, Kim, 1966- Mobile marketing handbook. Medford, N.J. : CyberAge Books/Information Today, ©2009 9780910965828 (DLC) 2008045231 (OCoLC)272303593 |
| ISBN |
9781573879217 (electronic book) |
|
1573879215 (electronic book) |
|
9780910965828 |
|
091096582X |
|
