Description |
1 online resource (368 pages). |
Physical Medium |
polychrome |
Description |
text file |
Series |
Routledge e-business series
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Routledge e-business series.
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Contents |
Book Cover; Title; Contents; List of illustrations; List of contributors; Acknowledgements; List of abbreviations; Introduction; History, definitions and frameworks; Marketing research; Change management; Strategy; Branding; Relationship marketing; Multi-channel marketing; The marketing mix; e-Retailing; Marketing planning; Legal, ethical and public policy issues; Conclusion; Glossary; References; Index. |
Summary |
How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics. |
Bibliography |
Includes bibliographical references (pages 336-344) and index. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Internet marketing.
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Internet marketing. |
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Electronic commerce.
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Electronic commerce. |
Genre/Form |
Electronic books.
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Added Author |
Dennis, Charles (Charles E.)
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Other Form: |
9780415256001 |
ISBN |
9780203166963 (electronic book) |
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0203166965 (electronic book) |
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0415256003 (hardback) |
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9780415256001 (hardback) |
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0415256011 (paperback) |
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9780415256018 (paperback) |
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