Title Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker.

Publication Info.

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource (xvi, 293 pages) : illustrations.
	text file
Series	Chandos social media series
	Chandos social media series.
Bibliography	Includes bibliographical references and index.
Contents	Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious.
Summary	This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Social media.
	Social media.
	Internet marketing.
	Internet marketing.
	Benchmarking (Management)
	Benchmarking (Management)
	BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
	BUSINESS & ECONOMICS -- Mail Order.
	BUSINESS & ECONOMICS -- Marketing -- Direct.
	BUSINESS & ECONOMICS -- Marketing -- Multilevel.
	BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
Indexed Term	Internet, web and social media
	Social media
Genre/Form	Electronic books.
	Electronic books.
Subject	Social media.
Other Form:	Print version: Gattiker, Urs. Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line. Burlington : Elsevier Science, ©2013 9781843347453
ISBN	9781780634265 (electronic book)
	1780634269 (electronic book)
	9781843347453
	1843347458