| Description |
1 online resource (368 pages). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Routledge e-business series
|
|
Routledge e-business series.
|
| Contents |
Book Cover; Title; Contents; List of illustrations; List of contributors; Acknowledgements; List of abbreviations; Introduction; History, definitions and frameworks; Marketing research; Change management; Strategy; Branding; Relationship marketing; Multi-channel marketing; The marketing mix; e-Retailing; Marketing planning; Legal, ethical and public policy issues; Conclusion; Glossary; References; Index. |
| Summary |
How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics. |
| Bibliography |
Includes bibliographical references (pages 336-344) and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Internet marketing.
|
|
Internet marketing. |
|
Electronic commerce.
|
|
Electronic commerce. |
| Genre/Form |
Electronic books.
|
| Added Author |
Dennis, Charles (Charles E.)
|
| Other Form: |
9780415256001 |
| ISBN |
9780203166963 (electronic book) |
|
0203166965 (electronic book) |
|
0415256003 (hardback) |
|
9780415256001 (hardback) |
|
0415256011 (paperback) |
|
9780415256018 (paperback) |
|
