| Edition |
First edition. |
| Description |
1 online resource (xiv, 100 pages). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Digital and social media marketing and advertising collection,
2333-8830
|
|
Digital and social media marketing and advertising collection.
2333-8830
|
| Bibliography |
Includes bibliographical references (pages 85-94) and index. |
| Contents |
Chapter 1. Digital marketing landscape -- Chapter 2. Digital marketing and artificial intelligence -- Chapter 3. Blockchain and its applications -- Chapter 4. Virtual world: digital strategy advantage -- Chapter 5. Digital and social media solutions for virtual world. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, dfferentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavours more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is. |
| Form |
Also available in print. |
| System Details |
System requirements: Adobe Acrobat reader. |
|
Mode of access: World Wide Web. |
| Provenance |
Purchased with the Phippen Library Fund. |
| Subject |
Internet marketing.
|
|
Internet marketing. |
|
Social media -- Marketing.
|
|
Social media. |
|
Marketing. |
|
Success in business.
|
|
Success in business. |
| Indexed Term |
Digital marketing. |
|
Mobile marketing. |
|
Artificial intelligence. |
|
Blockchain. |
|
Virtual world. |
|
Digital strategy. |
|
Digital and social media analytics. |
|
Customer value. |
|
Consumer experiences. |
| Genre/Form |
Electronic books.
|
| Subject |
Social media. |
| Other Form: |
Print version: 9781948580052 |
| ISBN |
9781948580069 e-book |
|
9781948580052 print |
|
