| Description |
1 online resource (507 pages) |
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text file |
| Contents |
Cover; Title Page; Copyright; Contents; Acknowledgments; Introduction; Section I: Strategy, Conversion, and Mindset; Chapter 1: The New Rainmaker: Why Building Your Own Digital Media Platform Is Smarter than "Marketing"; Chapter 2: Youtility: Why Smart Online Marketing Is about Help, Not Hype; Chapter 3: Total Online Presence: The Seven Essential Stages; Chapter 4: Creating Your Social Media Strategy; Chapter 5: The No-Baloney Essentials of Content Marketing That Work; Chapter 6: Website Conversion: Turning Strangers into Customers. |
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Chapter 7: The Shift to Visual Social Media: How to Create Visual Content that People Love to ShareSection II: Traffic; Chapter 8: How to Use Short-Form Microcontent to Amplify Your Visibility on the Web; Chapter 9: Perfecting PR: How to Quickly Attract Attention, Clicks, and Customers; Chapter 10: SEO that Gets Results Today-and Tomorrow; Chapter 11: Email Lists: How to Create, Build and Maintain an Engaged, Responsive List; Chapter 12: Let There Be Links, But What Kind?; Section III: Leveraging Apps; Chapter 13: How to Create and Implement a Facebook Strategy that Converts. |
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Chapter 14: Connecting with Clients, Getting More Traffic, and Making More Sales Using Pinterest MarketingChapter 15: Video Marketing: How to Win in a World Gone Video; Chapter 16: LinkedIn Prospecting Strategies that Convert Connections into Clients; Chapter 17: Google+: A Social Media Toolbox for Every Business; Chapter 18: How to Attract Leads and Drive Sales with Podcasting; Chapter 19: Instagram for Business: How to Brand Your Business and Build a Loyal Following; Chapter 20: It's Time to Add Twitter to Your Core Marketing Strategy. |
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Chapter 21: So Many Choices! How to Determine the Best Sites and Content Strategy for YouChapter 22: What You Need to Know about Mobile Marketing; Chapter 23: How to Build an Award-Winning Blog in Six Months; Chapter 24: How to Build a Loyal, Die-Hard Following of People Waiting for Your Next Offer; Chapter 25: Epilogue; Index. |
| Summary |
Eager business owners gain access to the playbooks of 23 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
English. |
| Subject |
Internet marketing.
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Internet marketing. |
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Internet advertising.
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Internet advertising. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Other Form: |
Print version: Meyerson, Mitch. Success Secrets of the Online Marketing Superstars. New York : Entrepreneur Press, ©2015 9781599185583 |
| ISBN |
9781613083024 (electronic book) |
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1613083025 (electronic book) |
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