Edition |
First edition. |
Description |
1 online resource (xiii, 139 pages). |
Physical Medium |
polychrome |
Description |
text file |
Series |
Entrepreneurship and small business management collection,
1946-5661
|
|
Entrepreneurship and small business management collection.
1946-5661
|
Note |
Includes index. |
Contents |
Chapter 1. Fundamentals of digital marketing -- Chapter 2. Website design: tips and tricks -- Chapter 3. Content marketing strategy -- Chapter 4. Search engine optimization -- Chapter 5. Social media marketing -- Chapter 6. Google analytics -- Chapter 7. Search engine marketing -- Chapter 8. Online reputation management. |
Access |
Access restricted to authorized users and institutions. |
Summary |
Digital marketing guide for start-up entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. |
Form |
Also available in print. |
System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
Provenance |
Purchased with the Phippen Library Fund. |
Subject |
Internet marketing.
|
|
Internet marketing. |
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Marketing -- Data processing.
|
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Marketing -- Data processing. |
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Social media -- Marketing.
|
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Social media. |
|
Marketing. |
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Success in business.
|
|
Success in business. |
Indexed Term |
Digital marketing for startups. |
|
Internet marketing. |
|
Digital marketing strategy. |
|
Search engine optimization. |
|
Google Ads. |
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Social media marketing. |
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Content marketing. |
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Facebook Ads. |
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Google Ads Twitter Ads. |
|
SEO. |
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Google Adwords. |
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Google Analytics. |
|
ORM. |
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Website design fundamentals. |
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Digital marketing basics. |
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Online reputation management. |
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On-page optimization. |
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On-page SEO. |
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Backlinking techniques. |
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Off-page SEO. |
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Technical SEO. |
|
Linkedin Ads. |
Genre/Form |
Electronic books.
|
Subject |
Social media. |
Other Form: |
Print version: 9781951527822 |
ISBN |
9781951527877 e-book |
|
9781951527822 print |
|