| Description |
1 online resource (141 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references. |
| Contents |
Foreword -- ch. 1. Why Twitter means business -- ch. 2. Five companies on Twitter -- ch. 3. More companies on Twitter ch. 4. Twitter and public relations -- ch. 5. Twitter veterans speak out -- ch. 6. Twitter tips, tricks and tools -- Epilogue -- Afterword. |
| Summary |
Millions of internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets". Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Internet marketing.
|
|
Internet marketing. |
|
Business communication.
|
|
Business communication. |
|
Online social networks.
|
|
Online social networks. |
|
Social media.
|
|
Social media. |
| Genre/Form |
Electronic books.
|
| Subject |
Social media. |
| Added Title |
How microblogging can help or hurt your company |
| Other Form: |
Print version: Ojeda-Zapata, Julio. Twitter means business. Cupertino, CA : HappyAbout.info, ©2008 9781600051180 1600051189 (OCoLC)297118565 |
| ISBN |
9781600051197 (electronic book) |
|
1600051197 (electronic book) |
|
9781600051180 |
|
1600051189 |
|
