| Edition |
Second edition. |
| Description |
1 online resource (xvi, 256 pages) : illustrations. |
|
text file |
| Series |
Business professional collection
|
| Bibliography |
Includes bibliographical references and index. |
| Note |
First edition published in 2014. |
| Contents |
Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions. |
| Summary |
How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Internet marketing.
|
|
Internet marketing. |
|
Internet advertising.
|
|
Internet advertising. |
|
Mobile commerce.
|
|
Mobile commerce. |
|
Mobile communication systems.
|
|
Mobile communication systems. |
|
Telemarketing.
|
|
Telemarketing. |
|
Sales & marketing. |
|
Sales & marketing management. |
|
BUSINESS & ECONOMICS -- Industrial Management. |
|
BUSINESS & ECONOMICS -- Management. |
|
BUSINESS & ECONOMICS -- Management Science. |
|
BUSINESS & ECONOMICS -- Organizational Behavior. |
|
Sales and marketing. |
|
Sales and marketing management. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Rowles, Daniel. Mobile marketing. Second edition. London ; New York : Kogan Page, 2017 9780749479794 (DLC) 2016043263 (OCoLC)966410413 |
| ISBN |
9780749479800 (electronic book) |
|
0749479809 (electronic book) |
|
9780749479794 (alkaline paper) |
|
