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book
BookPrinted Material
Author Ryan, Damian.

Title Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.

Publication Info. London ; Philadelphia : Kogan Page, 2009.
Online access
Table of contents only
Contributor biographical information
Publisher description
Table of contents
Connect to http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2753500&custom_att_2=simple_viewer

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.1265 .R93 2009    DUE 09-15-21 12:00AM Billed  ---
Description xii, 276 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references (pages 269-271) and index.
Contents Going digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to.
Subject Internet marketing.
Internet marketing.
Social media.
Social media.
Strategic planning.
Strategic planning.
Marketing -- Management.
Marketing -- Management.
Social media.
Added Author Jones, Calvin.
Other Form: Online version: Ryan, Damian. Understanding digital marketing. London ; Philadelphia : Kogan Page, 2009 (OCoLC)615775262
ISBN 9780749453893
0749453893

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