| Description |
1 online resource : color illustrations. |
| Current Frequency |
Updated irregularly. |
| Description |
data file |
| Physical Medium |
polychrome |
| Series |
Open textbook library
|
|
Open Textbook Library.
|
| Note |
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work™s original creator or licensee. |
| Bibliography |
Includes bibliographical references. |
| Contents |
Introduction to e-marketing -- E-mail marketing -- Online advertising -- Affiliate marketing -- Search engine marketing -- Search engine optimization -- Pay per click advertising -- Social media -- Crowdsourcing -- Viral marketing -- Online reputation management -- Web public relations -- Web site development and design -- Online copywriting -- Web analytics and conversion optimization -- Mobile marketing -- Customer relationship management -- Market research -- E-marketing strategy. |
| Summary |
"EMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index."--Open Textbook Library website. |
| System Details |
Mode of access: World Wide Web. |
| Local Note |
Open Educational Resources (OER). Open Textbooks |
|
Open Textbook Library |
| Subject |
Internet marketing.
|
|
Internet marketing. |
| Genre/Form |
Textbooks.
|
|
Textbooks.
|
| Added Author |
Open Textbook Library, distributor.
|
| Added Title |
E-marketing |
| ISBN |
9781936126323 |
|
193612632X |
|
