| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references. |
| Summary |
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Internet marketing.
|
|
Internet marketing. |
|
Sales & marketing management. |
|
Sales & marketing. |
|
Technology: general issues. |
|
BUSINESS & ECONOMICS -- Industrial Management. |
|
BUSINESS & ECONOMICS -- Management. |
|
BUSINESS & ECONOMICS -- Management Science. |
|
BUSINESS & ECONOMICS -- Organizational Behavior. |
| Genre/Form |
Electronic books.
|
| ISBN |
9781527515512 (electronic book) |
|
1527515516 (electronic book) |
|
1527508757 |
|
9781527508750 |
|
