| Description |
1 online resource |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Part One: Smart Steps You Can't Skip -- The Brand Behind the Megaphone -- Map Your Marketing -- Follow Your Digital Compass -- Part Two: Do More with Less -- Create a Question Engine -- Embrace Your People Power -- Connect Your Digital Dots -- Part Three: Simplify for the Long Haul -- The Simplification Game -- Measure What Matters -- Putting It Together -- Appendix; Get Scrappy -- A Reference Guide; Discussion Group Questions. |
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About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM. |
| Summary |
Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Internet marketing.
|
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Internet marketing. |
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Internet advertising.
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Internet advertising. |
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Digital media.
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Digital media. |
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Marketing -- Management.
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Marketing -- Management. |
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BUSINESS & ECONOMICS -- Industrial Management. |
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BUSINESS & ECONOMICS -- Management. |
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BUSINESS & ECONOMICS -- Management Science. |
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BUSINESS & ECONOMICS -- Organizational Behavior. |
| Genre/Form |
Electronic books.
|
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Electronic books.
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| Other Form: |
Print version: Westergaard, Nick. Get scrappy. New York : American Management Association, [2016] 9780814437315 (DLC) 2015045508 |
| ISBN |
9780814437322 (electronic book) |
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081443732X (electronic book) |
|
0814437311 |
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9780814437315 |
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9780814437315 (hardcover) |
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