| Description |
1 online resource (xi, 274 pages). |
|
data file |
| Series |
Business professional collection
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Acknowledgements -- Foreword / by Don Yaeger -- Introduction: how a podcast can be your trojan horse of selling -- Overcome your biggest obstacles to success -- Take your vitals -- System overview : your recipe for success -- Grow your revenue -- Expand your platform -- Build your nation of true fans -- My $2 million mistake and how to get your avatar right -- Stage 1 : Strategic planning and production kick-off -- Stage 2 : Guest experience and website groundwork -- Stage 3 : Audio intros, outros, and design -- Stage 4 : Social media, recording software, and inviting guests -- Stage 5 : Final website content, show notes, and launch prep -- Stage 6 : Equipment, software, and editing your interviews -- Launch strategy : how to reach the top of itunes -- How to be an excellent host -- How to attract sponsorships -- Getting it all done : recruit rock star unpaid interns -- Epilogue: don't quit : win the oscar instead -- Appendix: success stories from business owners -- Notes. |
| Summary |
Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a 2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Internet marketing.
|
|
Internet marketing. |
|
Podcasting.
|
|
Podcasting. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Woessner, Stephen, 1972- Profitable podcasting. New York : Amacom, [2017] 9780814438282 (DLC) 2017010664 |
| ISBN |
9780814438299 (electronic book) |
|
0814438296 (electronic book) |
|
9780814438282 (paperback) |
|
