| Edition |
1st ed. |
| Description |
xii, 238 pages : illustrations ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 227-230) and index. |
| Contents |
Acknowledgments -- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail -- Notes on sources and further reading -- Index. |
| Subject |
Market segmentation.
|
|
Market segmentation. |
|
Internet marketing.
|
|
Internet marketing. |
|
Marketing -- Technological innovations.
|
|
Marketing -- Technological innovations. |
| ISBN |
1401302378 |
| Standard No. |
9781401302375 |
|
