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HF5415.13 .A23 1992 : Aaker, David A.
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Strategic market management / David A. Aaker.
Moore Stacks (Suplee Collection):Available
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Book
|
1992
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|
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HF5415.13 .A25 2005eb : Abingdon, David.
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Out of the box marketing : how to build a super-profitable business / David Abingdon.
|
Bestseller
|
2005
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HF5415.13 .B669 1990 : Boyd, Harper W.
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Marketing management : a strategic approach / Harper W. Boyd Jr., Orville C. Walker Jr.
Moore Stacks:Available
|
Book
|
1990
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HF5415.13 .B736 2015eb
|
|
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Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal
|
Bestseller
|
2015
|
|
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HF5415.13 .B8 : Bursk, Edward C.,
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Advanced cases in marketing management / Edward C. Bursk [and] Stephen A. Greyser.
Moore Stacks:Available
|
Book
|
1968
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HF5415.13 .B87 2012
|
|
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Business-to-business marketing management : strategies, cases, and solutions / edited by Mark S. Glyn
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Bestseller
|
2012
|
|
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HF5415.13 .C513 1999eb : Chaston, Ian.
|
|
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New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston.
|
Bestseller
|
1999
|
|
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HF5415.13 .C6348 1995 : Cohen, William A.,
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The marketing plan / William A. Cohen.
Moore Stacks:Available
|
Book
|
1995
|
|
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HF5415.13 .C635 1991 : Cohen, William A.,
|
|
|
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The practice of marketing management : analysis, planning, and implementation / William A. Cohen.
Moore Stacks (Suplee Collection):Available
|
Book
|
1991
|
|
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HF5415.13 .D368 1990 : Day, George S.
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Market driven strategy : processes for creating value / George S. Day.
Moore Stacks:Available
|
Book
|
1990
|
|
|
HF5415.13 .D413 2002 : DePalma, Donald A.
|
|
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Business without borders : a strategic guide to global marketing / Donald A. DePalma.
Moore Stacks:Available
|
Book
|
2002
|
|
|
HF5415.13 .D53 2004eb : Dibb, Sally,
|
|
|
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Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin.
|
Bestseller
|
2004
|
|
|
HF5415.13 .F58 2012
|
|
|
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Flux : what marketing managers need to navigate the new environment / edited by David Soberman and Di
|
Bestseller
|
2012
|
|
|
HF5415.13 .F63 2005eb
|
|
|
|
A focused issue on the marketing process in organizational competence / edited by Ron Sanchez, Jörg F
|
Bestseller
|
2005
|
|
|
HF5415.13 .F725 2013 : France, Charles E.
|
|
|
|
Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth
|
Bestseller
|
2013
|
|
|
HF5415.13 .F76 2015eb
|
|
|
|
From Little's Law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Gle
|
Bestseller
|
2015
|
|
|
HF5415.13 .G47 2016eb
|
|
|
|
Gerencia de marketing / Mario Giraldo Oliveros, David Juliao Esparragoza, editores ; Christian Aceved
|
Bestseller
|
2016
|
|
|
HF5415.13 .G568 1993 : Goetsch, H. W.
|
|
|
|
Developing, implementing & managing an effective marketing plan / Hal Goetsch.
Moore Stacks:Available
|
Book
|
1993
|
|
|
HF5415.13 .G77eb
|
|
|
|
Growth and competitive strategy in 3 circles.
|
Bestseller
|
2012
|
|
|
HF5415.13 .G853 1996 : Gumpert, David E.
|
|
|
|
Inc. magazine presents how to really create a successful marketing plan / by David E. Gumpert.
Moore Stacks:Available
|
Book
|
1996
|
|
|
HF5415.13 .H28 1991 : Hanan, Mack.
|
|
|
|
Competing on value / Mack Hanan and Peter Karp.
Moore Stacks:Available
|
Book
|
1991
|
|
|
HF5415.13 .H28 1991eb : Hanan, Mack.
|
|
|
|
Competing on value / Mack Hanan and Peter Karp.
|
Bestseller
|
1991
|
|
|
HF5415.13 .H52 1990 : Hiebing, Roman G.
|
|
|
|
How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebin
Moore Stacks:Available
|
Book
|
1990
|
|
|
HF5415.13 .H53 2021eb : Hlavnicka, Peter,
|
|
|
|
Protecting the brand. Volume I, Counterfeiting and grey markets / Peter Hlavnicka and Anthony M. Keat
|
Bestseller
|
2021
|
|
|
HF5415.13 .H97 2014eb : Hyslop, Maitland,
|
|
|
|
Obstructive marketing : restricting distribution of products and services in the age of asymmetric wa
|
Bestseller
|
2014
|
|
|
HF5415.13 .I577 2002eb
|
|
|
|
Internal marketing : directions for management / edited by Richard J. Varey & Barbara R. Lewis.
|
Bestseller
|
2002
|
|
|
HF5415.13 .J35 1990 : Jain, Subhash C.,
|
|
|
|
Marketing planning & strategy / Subhash C. Jain.
Moore Stacks:Available
|
Book
|
1990
|
|
|
HF5415.13 .J5878 2004 : Johnson, Winslow.
|
|
|
|
Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to super
Moore Stacks:Available
|
Book
|
2004
|
|
|
HF5415.13 .K64 1997 : Kotler, Philip.
|
|
|
|
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Moore Stacks:Available
|
Book
|
1997
|
|
|
HF5415.13 .L395 1991 : Lehmann, Donald R.
|
|
|
|
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Moore Stacks:Available
|
Book
|
1991
|
|
|
HF5415.13 .L68 2004 : Loudon, David L.
|
|
|
|
Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn.
Moore Stacks:Available
|
Book
|
2004
|
|
|
HF5415.13 .M33 1992 : Marconi, Joe.
|
|
|
|
Crisis marketing : when bad things happen to good companies / Joe Marconi.
Moore Stacks:Available
|
Book
|
1992
|
|
|
HF5415.13 .M3524 1980
|
|
|
|
Marketing management and strategy = formerly Readings in marketing management : a reader / edited by
Moore Stacks:Available
|
Book
|
1980
|
|
|
HF5415.13 .M3586 1998
|
|
|
|
Marketing strategy / O.C. Ferrell ... [and others]
Moore Stacks:Available
|
Book
|
1998
|
|
|
HF5415.13 .M369 1996 : Perreault, William D.,
|
|
|
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Moore Stacks:Available
|
Book
|
1996
|
|
|
HF5415.13 .M36915 2006 : McCracken, Grant,
|
|
|
|
Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
Moore Stacks:Available
|
Book
|
2006
|
|
|
HF5415.13 .M369183 1999eb : McDonald, Malcolm.
|
|
|
|
Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
|
Bestseller
|
1999
|
|
|
HF5415.13 .M37 2021
|
|
|
|
Master of Marketing Measurement : Margaret Henderson Blair on Marketing Accountability / edited by Al
|
Bestseller
|
2021
|
|
|
HF5415.13 .M664 2009eb : Moore, Karl,
|
|
|
|
Marketing : the basics / Karl Moore and Niketh Pareek.
|
Bestseller
|
2009
|
|
|
HF5415.13 .P32 2005eb : Paley, Norton.
|
|
|
|
The manager's guide to competitive marketing strategies / Norton Paley.
|
Bestseller
|
2005
|
|
|
HF5415.13 .P35 2007eb : Paley, Norton.
|
|
|
|
The marketing strategy desktop guide / Norton Paley.
|
Bestseller
|
2007
|
|
|
HF5415.13 .P76 2004
|
|
|
|
Profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and
|
Bestseller
|
2004
|
|
|
HF5415.13 .R253 2014 : Randazzo, Gary W.,
|
|
|
|
Developing successful marketing strategies / Gary W. Randazzo.
|
Bestseller
|
2014
|
|
|
HF5415.13 .R33 2015eb : Rackley, Jerry,
|
|
|
|
Marketing analytics roadmap : methods, metrics, and tools / Jerry Rackley.
|
Bestseller
|
2015
|
|
|
HF5415.13 .R35 2020eb : Rajagopal,
|
|
|
|
Market entropy : how to manage chaos and uncertainty for improving organizational performance / Rajag
|
Bestseller
|
2020
|
|
|
HF5415.13 .S344 2004 : Schmitt, Bernd.
|
|
|
|
There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt,
Moore Stacks:Available
|
Book
|
2004
|
|
|
HF5415.13 .S345 1991 : Schnaars, Steven P.
|
|
|
|
Marketing strategy : a customer-driven approach / Steven P. Schnaars.
Moore Stacks:Available
|
Book
|
1991
|
|
|
HF5415.13 .S48 : Shapiro, Stanley J.
|
|
|
|
Marketing management; readings in operational effectiveness / Stanley J. Shapiro [and] Jean-Charles C
Moore Stacks:Available
|
Book
|
1974
|
|
|
HF5415.13 .S515 1994 : Sherden, William A.
|
|
|
|
Market ownership : the art & science of becoming #1 / William A. Sherden.
Moore Stacks:Available
|
Book
|
1994
|
|
|
HF5415.13 .S845 1999eb : Stanton, John L.
|
|
|
|
Success leaves clues : practical tools for effective sales and marketing / John Stanton, Richard Geor
|
Bestseller
|
1999
|
|
|
