Title Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

Publication Info.	Homewood, IL : Irwin, [1991]
	©1991

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.13 .L395 1991	Available	---

Edition	2nd ed.
Description	xiv, 186 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Contents	Marketing planning -- Defining the competitive set -- Industry attractiveness analysis -- Competitor analysis -- Customer analysis -- Market potential and forecasting -- Integrating analysis and strategy.
Subject	Marketing -- United States -- Management.
	Marketing.
	United States.
	Management.
Added Author	Winer, Russell S.
ISBN	0256086818