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book
BookPrinted Material
Author Loudon, David L.

Title Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn.

Publication Info. New York : Best Business Books, an imprint of The Haworth Press, 2004.
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Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.13 .L68 2004    Available  ---
Description xiii, 373 pages : illustrations ; 22 cm
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management.
Marketing -- Management.
Marketing -- Management -- Case studies.
Genre/Form Case studies.
Case studies.
Added Author Stevens, Robert E., 1942-
Wrenn, Bruce.
ISBN 0789012332 Case alkaline paper
0789002906 Soft alkaline paper

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