Title Crisis marketing : when bad things happen to good companies / Joe Marconi.

Publication Info.	Chicago : American Marketing Association ; Cambridge [England] : Probus, [1992]
	©1992

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.13 .M33 1992	Available	---

Description	ix, 216 pages : illustrations ; 24 cm
Bibliography	Includes bibliographic references (pages 199-208) and index.
Subject	Marketing -- Planning.
	Marketing -- Planning.
	Strategic planning.
	Strategic planning.
	Crisis management.
	Crisis management.
ISBN	1557382468