Title Marketing strategy / O.C. Ferrell ... [and others]

Publication Info.	Fort Worth, TX : Dryden Press, [1998]
	©1998

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.13 .M3586 1998	Available	---

Description	xx, 407 pages: illustrations ; 26 cm
Bibliography	Includes bibliographical references (pages 383-398) and indexes.
Subject	Marketing -- Management.
	Marketing -- Management.
	Marketing -- Management -- Case studies.
Genre/Form	Case studies.
	Case studies.
Added Author	Ferrell, O. C.
ISBN	0030248019 paperback