Title Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

Publication Info.	Chicago : Irwin, [1996]
	©1996

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.13 .M369 1996	Available	---

Edition	12th ed.
Description	1 volume (various pagings) : color illustrations, color maps ; 27 cm.
Series	The Irwin series in marketing
	Irwin series in marketing.
Bibliography	Includes bibliographical references and indexes.
Subject	Marketing -- Management.
	Marketing -- Management.
Added Author	McCarthy, E. Jerome (Edmund Jerome)
ISBN	0256139903
	0256206872