Title Marketing : the basics / Karl Moore and Niketh Pareek.

Publication Info.

Online access
Online eBook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Edition	2nd ed.
Description	1 online resource (vi, 240 pages) : illustrations.
	data file
Physical Medium	polychrome
Series	The basics
	Basics (Routledge (Firm))
Bibliography	Includes bibliographical references and index.
Contents	What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
Summary	Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing -- Management.
	Marketing -- Management.
	Marketing research.
	Marketing research.
	Consumer behavior -- Research.
	Consumer behavior -- Research.
	Consumer behavior.
	Export marketing -- Management.
	Export marketing -- Management.
Genre/Form	Electronic books.
Added Author	Pareek, Niketh.
Other Form:	Print version: Moore, Karl, 1955- Marketing. 2nd ed. London ; New York : Routledge, 2010 9780415778992 (OCoLC)500984730
ISBN	9780203870341 (electronic book)
	0203870344 (electronic book)
	9781134178896
	1134178891
	0415778999 (hardback)
	0415779006 (paperback)
	9780415778992 (hardback)
	9780415779005 (paperback)
Standard No.	9786612444098