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Bestseller
BestsellerE-book
Author Paley, Norton.

Title The manager's guide to competitive marketing strategies / Norton Paley.

Publication Info. London : Thorogood, 2005.
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Edition 3rd ed.
Description 1 online resource (412 pages) : illustrations
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references.
Contents About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets.
Summary Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Marketing -- Management -- Case studies.
Marketing -- Management.
Genre/Form Case studies.
Subject Marketing -- Planning -- Case studies.
Marketing -- Planning.
Strategic planning -- Case studies.
Strategic planning -- Case studies.
Genre/Form Electronic books.
Case studies.
Other Form: Print version: Paley, Norton. Manager's guide to competitive marketing strategies. 3rd ed. London : Thorogood, 2005 1854183656 (OCoLC)62226150
ISBN 1423787072 (electronic book)
9781423787075 (electronic book)
9781854184047 (electronic book)
1854184040 (electronic book)
9781854183651
1854183656
9781854183705
1854183702
1854183656

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