| Edition |
2nd ed. |
| Description |
1 online resource (252 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist. |
| Summary |
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing -- Planning.
|
|
Marketing -- Planning. |
|
Marketing -- Management.
|
|
Marketing -- Management. |
|
Strategic planning.
|
|
Strategic planning. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Paley, Norton. Marketing strategy desktop guide. 2nd ed. London : Thorogood, ©2007 9781854184900 1854184903 (OCoLC)156817990 |
| ISBN |
9781435631601 (electronic book) |
|
1435631609 (electronic book) |
|
9781854186218 (electronic book) |
|
1854186213 (electronic book) |
|
1854184903 (paperback) |
|
9781854184900 (paperback) |
|
9781854184917 |
|
1854184911 |
|
