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Book
Author
Stevens, Robert E., 1942-
Title
Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren.
Publication Info.
New York : Haworth Press, [1991]
©1991
Item Status
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Call No.
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Gift Note
Moore Stacks
HF5415.13 .S874 1991
Available
---
Description
xiii, 289 pages ; 22 cm.
Series
Haworth marketing resources
Haworth marketing resources.
Bibliography
Includes bibliographical references and index.
Subject
Marketing -- Management.
Marketing -- Management.
Added Author
Loudon, David L.
Warren, William E.
ISBN
1560240849 paperback alkaline paper
1560240830 alkaline paper