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Book
Author
Weilbacher, William M.
Title
Marketing management cases; planning and executing marketing strategy / William M. Weilbacher.
Publication Info.
[New York] : Macmillan, [1970]
Item Status
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Moore Stacks
HF5415.13 .W38
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Description
x, 358 pages : illustrations ; 24 cm
Subject
Marketing -- Management -- Case studies.
Marketing -- Management.
Genre/Form
Case studies.
Case studies.
