Title Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel.

Publication Info.	New York : Best Business Books, [2003]
	©2003

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook

Item Status

Description	1 online resource (xvi, 311 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references (pages 305-306) and index.
Contents	Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing -- Decision making.
	Marketing -- Decision making.
	Marketing -- Management.
	Marketing -- Management.
	Marketing -- Planning.
	Marketing -- Planning.
Genre/Form	Electronic books.
Other Form:	Print version: Nykiel, Ronald A. Marketing your business. New York : Best Business Books, ©2003 0789017695 0789017709 (DLC) 2002071137 (OCoLC)49821526
ISBN	0789033011 (electronic book)
	9780789033017 (electronic book)