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Book
Author
Weinstein, Laurence Martin, 1944-
Title
Marketing management : cases for creative problem solving / Laurence Martin Weinstein, Madan Annavarjula.
Publication Info.
Cincinnati, Ohio : South-Western College Pub., [2001]
©2001
Item Status
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Moore Stacks
HF5415.135 .W44 2001
Available
---
Description
xi, 180 pages : illustrations ; 26 cm
Subject
Marketing -- Decision making -- Case studies.
Marketing -- Decision making.
Genre/Form
Case studies.
Subject
Marketing -- Management -- Case studies.
Marketing -- Management.
Genre/Form
Case studies.
Added Author
Annavarjula, Madan, 1960-
ISBN
0324027370