Title Creativity in product innovation / Jacob Goldenberg and David Mazursky.

Publication Info.	Cambridge, U.K. ; New York : Cambridge University Press, [2002]
	©2002

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Description	1 online resource (xiii, 224 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references and index.
Contents	pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Product management.
	Product management.
	Marketing -- Management.
	Marketing -- Management.
Genre/Form	Electronic books.
Added Author	Mazursky, David, 1954-
Other Form:	Print version: Goldenberg, Jacob, 1962- Creativity in product innovation. Cambridge, U.K. ; New York : Cambridge University Press, ©2002 9780521800891 (DLC) 2001018106 (OCoLC)45757791
ISBN	9780511674907 (electronic book)
	0511674902 (electronic book)
	9780511671654 (e-book)
	0511671652 (e-book)
	9780511674464 (ebook)
	0511674465 (ebook)
	0521800897 (hardback)
	0521002494 (paperback)
	9780521002493 (paperback)
	9780521800891