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book
BookPrinted Material
Author Hendon, Donald W.

Title Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon.

Publication Info. Lincolnwood, Ill., USA : NTC Business Books, 1992.
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Publisher description

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.15 .H46 1992    Available  ---
Description 205 pages ; 23 cm
Note Originally published: New York : Quorum Books, 1989.
Bibliography Includes bibliographical references and indexes.
Subject Product management.
Product management.
Business failures -- United States.
Business failures.
United States.
Marketing -- United States.
Marketing.
New products -- United States.
New products.
ISBN 0844234583

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