Title Expert product management : advanced techniques, tips & strategies for product management & product marketing / by Brian Lawley.

Publication Info.

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Description	1 online resource (x, 92 pages) : illustrations.
Physical Medium	polychrome
Description	text file
Series	Business professional collection
Summary	Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Product management.
	Product management.
	Marketing.
	Marketing.
Genre/Form	Electronic books.
Other Form:	Print version: Lawley, Brian. Expert product management. Cupertino, CA : HappyAbout.info, 2007 9781600050794
ISBN	9781600050800 (electronic book)
	1600050808 (electronic book)
	9781600050794 (paperback)
	1600050794 (paperback)