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book
BookPrinted Material
Author Mark, Margaret.

Title The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

Publication Info. New York : McGraw-Hill, [2001]
©2001
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Publisher description
Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.15 .M334 2001    Available  ---
Description xii, 384 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Subject Product management.
Product management.
Brand name products.
Brand name products.
Branding (Marketing)
Branding (Marketing)
Added Author Pearson, Carol, 1944-
ISBN 0071364153 acid-free paper

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