Title Dynamic competitive strategy & product life cycles / Chester R. Wasson.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.15 .W375 1974	Available	---

Edition	Rev. ed.
Description	vi, 311 pages ; 23 cm
Note	Published in 1971 under title: Product management: product life cycles and competitive marketing strategy.
Bibliography	Bibliography: pages 303-306.
Subject	Product management.
	Product management.
	Product life cycle.
	Product life cycle.
ISBN	0960035249 0960035257 (pbk.)