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Book
Author
Wind, Yoram.
Title
Product policy : concepts, methods, and strategies / by Yoram J. Wind.
Publication Info.
Reading, Mass. : Addison-Wesley Pub. Co., [1982]
Item Status
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Call No.
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Gift Note
Moore Stacks
HF5415.15 .W56
Available
---
Description
666 pages : illustrations ; 24 cm.
Series
Addison-Wesley marketing series
Addison-Wesley series in marketing.
Bibliography
Bibliography: pages 623-648.
Note
Includes index.
Subject
Product management.
Product management.
New products.
New products.
ISBN
0201083434 : $21.95 (est.)
