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Mark   Media Year
HF5415.13 .L395 1991 : Lehmann, Donald R.     
      Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. Moore Stacks:Available   book
BookPrinted Material
1991
HF5415.13 .L68 2004 : Loudon, David L.     
      Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn. Moore Stacks:Available   book
BookPrinted Material
2004
HF5415.13 .M33 1992 : Marconi, Joe.     
      Crisis marketing : when bad things happen to good companies / Joe Marconi. Moore Stacks:Available   book
BookPrinted Material
1992
HF5415.13 .M3524 1980      
      Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Moore Stacks:Available   book
BookPrinted Material
1980
HF5415.13 .M3586 1998      
      Marketing strategy / O.C. Ferrell ... [and others] Moore Stacks:Available   book
BookPrinted Material
1998
HF5415.13 .M369 1996 : Perreault, William D.,     
      Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. Moore Stacks:Available   book
BookPrinted Material
1996
HF5415.13 .M36915 2006 : McCracken, Grant,     
      Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken. Moore Stacks:Available   book
BookPrinted Material
2006
HF5415.13 .M369183 1999eb : McDonald, Malcolm.     
      Marketing plans : how to prepare them, how to use them / Malcolm McDonald.   Bestseller
BestsellerE-book
1999
HF5415.13 .M37 2021      
      Master of Marketing Measurement : Margaret Henderson Blair on Marketing Accountability / edited by Al   Bestseller
BestsellerE-book
2021
HF5415.13 .M664 2009eb : Moore, Karl,     
      Marketing : the basics / Karl Moore and Niketh Pareek.   Bestseller
BestsellerE-book
2009
HF5415.13 .P32 2005eb : Paley, Norton.     
      The manager's guide to competitive marketing strategies / Norton Paley.   Bestseller
BestsellerE-book
2005
HF5415.13 .P35 2007eb : Paley, Norton.     
      The marketing strategy desktop guide / Norton Paley.   Bestseller
BestsellerE-book
2007
HF5415.13 .P76 2004      
      Profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and   Bestseller
BestsellerE-book
2004
HF5415.13 .R253 2014 : Randazzo, Gary W.,     
      Developing successful marketing strategies / Gary W. Randazzo.   Bestseller
BestsellerE-book
2014
HF5415.13 .R33 2015eb : Rackley, Jerry,     
      Marketing analytics roadmap : methods, metrics, and tools / Jerry Rackley.   Bestseller
BestsellerE-book
2015
HF5415.13 .R35 2020eb : Rajagopal,     
      Market entropy : how to manage chaos and uncertainty for improving organizational performance / Rajag   Bestseller
BestsellerE-book
2020
HF5415.13 .S344 2004 : Schmitt, Bernd.     
      There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, Moore Stacks:Available   book
BookPrinted Material
2004
HF5415.13 .S345 1991 : Schnaars, Steven P.     
      Marketing strategy : a customer-driven approach / Steven P. Schnaars. Moore Stacks:Available   book
BookPrinted Material
1991
HF5415.13 .S48 : Shapiro, Stanley J.     
      Marketing management; readings in operational effectiveness / Stanley J. Shapiro [and] Jean-Charles C Moore Stacks:Available   book
BookPrinted Material
1974
HF5415.13 .S515 1994 : Sherden, William A.     
      Market ownership : the art & science of becoming #1 / William A. Sherden. Moore Stacks:Available   book
BookPrinted Material
1994
HF5415.13 .S845 1999eb : Stanton, John L.     
      Success leaves clues : practical tools for effective sales and marketing / John Stanton, Richard Geor   Bestseller
BestsellerE-book
1999
HF5415.13 .S874 1991 : Stevens, Robert E.,     
      Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren. Moore Stacks:Available   book
BookPrinted Material
1991
HF5415.13 .T378 2006eb : Taylor, Ivana.     
      Excel for marketing managers / Ivana Taylor and Bill Jelen.   Bestseller
BestsellerE-book
2006
HF5415.13 .T384 2013 : Taylor, Peter.     
      The Thirty-Six Stratagems : a modern interpretation of a strategy classic.   Bestseller
BestsellerE-book
2013
HF5415.13 .V46 2010eb : Venugopal, Pingali,     
      Marketing management : a decision-making approach / Pingali Venugopal.   Bestseller
BestsellerE-book
2010
HF5415.13 .W37 : Webster, Frederick E.     
      Marketing for managers / Frederick E. Webster, Jr. Moore Stacks:Available   book
BookPrinted Material
1974
HF5415.13 .W38 : Weilbacher, William M.     
      Marketing management cases; planning and executing marketing strategy / William M. Weilbacher. Moore Stacks:Available   book
BookPrinted Material
1970
HF5415.135 .C72 1991 : Cravens, David W.     
      Strategic marketing / David W. Cravens. Moore Stacks (Suplee Collection):Available   book
BookPrinted Material
1991
HF5415.135 .D78 2008eb : Drummond, Graeme.     
      Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.   Bestseller
BestsellerE-book
2008
HF5415.135 .N957 2003eb : Nykiel, Ronald A.     
      Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel.   Bestseller
BestsellerE-book
2003
HF5415.135 .P76 2000eb : Proctor, Tony.     
      Strategic marketing : an introduction / Tony Proctor.   Bestseller
BestsellerE-book
2000
HF5415.135 .W44 2001 : Weinstein, Laurence Martin,     
      Marketing management : cases for creative problem solving / Laurence Martin Weinstein, Madan Annavarj Moore Stacks:Available   book
BookPrinted Material
2001
HF5415.15    
      Brand management : text and cases / U.C. Mathur.   Bestseller
BestsellerE-book
2021
      Case studies on marketing in the Indian context / by Kisholoy Roy.   Bestseller
BestsellerE-book
2016
      Classic failures in product marketing : marketing principles violations and how to avoid them / Donal   Bestseller
BestsellerE-book
2019
      Die Entschlsselung von einfachheit : ursachen und Merkmale einfacher Produkte / Fabian Pilz.   Bestseller
BestsellerE-book
2018
3 additional entries    
HF5415.15 .A142 2010eb      
      42 rules of product management : learn the rules of product management from leading experts from arou   Bestseller
BestsellerE-book
2010
HF5415.15 .B38 2000 : Bean, Roger,     
      Powerful products : strategic management of successful new product development / Roger Bean, Russell Moore Stacks:Available   book
BookPrinted Material
2000
HF5415.15 .G598 2002eb : Goldenberg, Jacob,     
      Creativity in product innovation / Jacob Goldenberg and David Mazursky.   Bestseller
BestsellerE-book
2002
HF5415.15 .H46 1992 : Hendon, Donald W.     
      Classic failures in product marketing : marketing principles violations and how to avoid them / Donal Moore Stacks:Available   book
BookPrinted Material
1992
HF5415.15 .L39 2007eb : Lawley, Brian.     
      Expert product management : advanced techniques, tips & strategies for product management & product m   Bestseller
BestsellerE-book
2007
HF5415.15 .L39 2008eb : Lawley, Brian.     
      Expert product management toolkit bundle : advanced techniques, tips, strategies, templates and train   Bestseller
BestsellerE-book
2008
HF5415.15 .L39 2009eb : Lawley, Brian.     
      The phenomenal product manager / by Brian Lawley.   Bestseller
BestsellerE-book
2009
HF5415.15 .M334 2001 : Mark, Margaret.     
      The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Ma Moore Stacks:Available   book
BookPrinted Material
2001
HF5415.15 .M96 2012eb : Mynott, Colin.     
      Lean product development : a manager's guide / Colin Mynott.   Bestseller
BestsellerE-book
2012
HF5415.15 .P67 2017 : Pope, Kamila,     
      Understanding planned obsolescence : unsustainability through production, consumption and waste gener   Bestseller
BestsellerE-book
2017
HF5415.15 .P79 2006eb : Pruitt, John.     
      The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara   Bestseller
BestsellerE-book
2006
HF5415.15 .S36 2015eb : Santo, Avi,     
      Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.   Bestseller
BestsellerE-book
2015
HF5415.15 .U7 : Urban, Glen L.     
      Design and marketing of new products / Glen L. Urban, John R. Hauser. Moore Stacks:Available   book
BookPrinted Material
1980
HF5415.15 .U74 2007eb      
      User-centered design stories : real-world UCD case files / edited by Carol Righi and Janice James.   Bestseller
BestsellerE-book
2007
HF5415.15 .W375 1974 : Wasson, Chester R.     
      Dynamic competitive strategy & product life cycles / Chester R. Wasson. Moore Stacks:Available   book
BookPrinted Material
1974
HF5415.15 .W47 2008eb      
      Careers in brand management.   Bestseller
BestsellerE-book
2008
HF5415.15 .W56 : Wind, Yoram.     
      Product policy : concepts, methods, and strategies / by Yoram J. Wind. Moore Stacks:Available   book
BookPrinted Material
1981
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