|
|
HF5415.13 .L395 1991 : Lehmann, Donald R.
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|
|
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Moore Stacks:Available
|
Book
|
1991
|
|
HF5415.13 .L68 2004 : Loudon, David L.
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|
|
Marketing management : text and cases / David Loudon, Robert Stevens, Bruce Wrenn.
Moore Stacks:Available
|
Book
|
2004
|
|
HF5415.13 .M33 1992 : Marconi, Joe.
|
|
|
Crisis marketing : when bad things happen to good companies / Joe Marconi.
Moore Stacks:Available
|
Book
|
1992
|
|
HF5415.13 .M3524 1980
|
|
|
Marketing management and strategy = formerly Readings in marketing management : a reader / edited by
Moore Stacks:Available
|
Book
|
1980
|
|
HF5415.13 .M3586 1998
|
|
|
Marketing strategy / O.C. Ferrell ... [and others]
Moore Stacks:Available
|
Book
|
1998
|
|
HF5415.13 .M369 1996 : Perreault, William D.,
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|
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Moore Stacks:Available
|
Book
|
1996
|
|
HF5415.13 .M36915 2006 : McCracken, Grant,
|
|
|
Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
Moore Stacks:Available
|
Book
|
2006
|
|
HF5415.13 .M369183 1999eb : McDonald, Malcolm.
|
|
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
|
Bestseller
|
1999
|
|
HF5415.13 .M37 2021
|
|
|
Master of Marketing Measurement : Margaret Henderson Blair on Marketing Accountability / edited by Al
|
Bestseller
|
2021
|
|
HF5415.13 .M664 2009eb : Moore, Karl,
|
|
|
Marketing : the basics / Karl Moore and Niketh Pareek.
|
Bestseller
|
2009
|
|
HF5415.13 .P32 2005eb : Paley, Norton.
|
|
|
The manager's guide to competitive marketing strategies / Norton Paley.
|
Bestseller
|
2005
|
|
HF5415.13 .P35 2007eb : Paley, Norton.
|
|
|
The marketing strategy desktop guide / Norton Paley.
|
Bestseller
|
2007
|
|
HF5415.13 .P76 2004
|
|
|
Profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and
|
Bestseller
|
2004
|
|
HF5415.13 .R253 2014 : Randazzo, Gary W.,
|
|
|
Developing successful marketing strategies / Gary W. Randazzo.
|
Bestseller
|
2014
|
|
HF5415.13 .R33 2015eb : Rackley, Jerry,
|
|
|
Marketing analytics roadmap : methods, metrics, and tools / Jerry Rackley.
|
Bestseller
|
2015
|
|
HF5415.13 .R35 2020eb : Rajagopal,
|
|
|
Market entropy : how to manage chaos and uncertainty for improving organizational performance / Rajag
|
Bestseller
|
2020
|
|
HF5415.13 .S344 2004 : Schmitt, Bernd.
|
|
|
There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt,
Moore Stacks:Available
|
Book
|
2004
|
|
HF5415.13 .S345 1991 : Schnaars, Steven P.
|
|
|
Marketing strategy : a customer-driven approach / Steven P. Schnaars.
Moore Stacks:Available
|
Book
|
1991
|
|
HF5415.13 .S48 : Shapiro, Stanley J.
|
|
|
Marketing management; readings in operational effectiveness / Stanley J. Shapiro [and] Jean-Charles C
Moore Stacks:Available
|
Book
|
1974
|
|
HF5415.13 .S515 1994 : Sherden, William A.
|
|
|
Market ownership : the art & science of becoming #1 / William A. Sherden.
Moore Stacks:Available
|
Book
|
1994
|
|
HF5415.13 .S845 1999eb : Stanton, John L.
|
|
|
Success leaves clues : practical tools for effective sales and marketing / John Stanton, Richard Geor
|
Bestseller
|
1999
|
|
HF5415.13 .S874 1991 : Stevens, Robert E.,
|
|
|
Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren.
Moore Stacks:Available
|
Book
|
1991
|
|
HF5415.13 .T378 2006eb : Taylor, Ivana.
|
|
|
Excel for marketing managers / Ivana Taylor and Bill Jelen.
|
Bestseller
|
2006
|
|
HF5415.13 .T384 2013 : Taylor, Peter.
|
|
|
The Thirty-Six Stratagems : a modern interpretation of a strategy classic.
|
Bestseller
|
2013
|
|
HF5415.13 .V46 2010eb : Venugopal, Pingali,
|
|
|
Marketing management : a decision-making approach / Pingali Venugopal.
|
Bestseller
|
2010
|
|
HF5415.13 .W37 : Webster, Frederick E.
|
|
|
Marketing for managers / Frederick E. Webster, Jr.
Moore Stacks:Available
|
Book
|
1974
|
|
HF5415.13 .W38 : Weilbacher, William M.
|
|
|
Marketing management cases; planning and executing marketing strategy / William M. Weilbacher.
Moore Stacks:Available
|
Book
|
1970
|
|
HF5415.135 .C72 1991 : Cravens, David W.
|
|
|
Strategic marketing / David W. Cravens.
Moore Stacks (Suplee Collection):Available
|
Book
|
1991
|
|
HF5415.135 .D78 2008eb : Drummond, Graeme.
|
|
|
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
|
Bestseller
|
2008
|
|
HF5415.135 .N957 2003eb : Nykiel, Ronald A.
|
|
|
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel.
|
Bestseller
|
2003
|
|
HF5415.135 .P76 2000eb : Proctor, Tony.
|
|
|
Strategic marketing : an introduction / Tony Proctor.
|
Bestseller
|
2000
|
|
HF5415.135 .W44 2001 : Weinstein, Laurence Martin,
|
|
|
Marketing management : cases for creative problem solving / Laurence Martin Weinstein, Madan Annavarj
Moore Stacks:Available
|
Book
|
2001
|
|
HF5415.15
|
|
|
Brand management : text and cases / U.C. Mathur.
|
Bestseller
|
2021
|
Case studies on marketing in the Indian context / by Kisholoy Roy.
|
Bestseller
|
2016
|
Classic failures in product marketing : marketing principles violations and how to avoid them / Donal
|
Bestseller
|
2019
|
Die Entschlsselung von einfachheit : ursachen und Merkmale einfacher Produkte / Fabian Pilz.
|
Bestseller
|
2018
|
3 additional entries
|
|
|
|
HF5415.15 .A142 2010eb
|
|
|
42 rules of product management : learn the rules of product management from leading experts from arou
|
Bestseller
|
2010
|
|
HF5415.15 .B38 2000 : Bean, Roger,
|
|
|
Powerful products : strategic management of successful new product development / Roger Bean, Russell
Moore Stacks:Available
|
Book
|
2000
|
|
HF5415.15 .G598 2002eb : Goldenberg, Jacob,
|
|
|
Creativity in product innovation / Jacob Goldenberg and David Mazursky.
|
Bestseller
|
2002
|
|
HF5415.15 .H46 1992 : Hendon, Donald W.
|
|
|
Classic failures in product marketing : marketing principles violations and how to avoid them / Donal
Moore Stacks:Available
|
Book
|
1992
|
|
HF5415.15 .L39 2007eb : Lawley, Brian.
|
|
|
Expert product management : advanced techniques, tips & strategies for product management & product m
|
Bestseller
|
2007
|
|
HF5415.15 .L39 2008eb : Lawley, Brian.
|
|
|
Expert product management toolkit bundle : advanced techniques, tips, strategies, templates and train
|
Bestseller
|
2008
|
|
HF5415.15 .L39 2009eb : Lawley, Brian.
|
|
|
The phenomenal product manager / by Brian Lawley.
|
Bestseller
|
2009
|
|
HF5415.15 .M334 2001 : Mark, Margaret.
|
|
|
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Ma
Moore Stacks:Available
|
Book
|
2001
|
|
HF5415.15 .M96 2012eb : Mynott, Colin.
|
|
|
Lean product development : a manager's guide / Colin Mynott.
|
Bestseller
|
2012
|
|
HF5415.15 .P67 2017 : Pope, Kamila,
|
|
|
Understanding planned obsolescence : unsustainability through production, consumption and waste gener
|
Bestseller
|
2017
|
|
HF5415.15 .P79 2006eb : Pruitt, John.
|
|
|
The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara
|
Bestseller
|
2006
|
|
HF5415.15 .S36 2015eb : Santo, Avi,
|
|
|
Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.
|
Bestseller
|
2015
|
|
HF5415.15 .U7 : Urban, Glen L.
|
|
|
Design and marketing of new products / Glen L. Urban, John R. Hauser.
Moore Stacks:Available
|
Book
|
1980
|
|
HF5415.15 .U74 2007eb
|
|
|
User-centered design stories : real-world UCD case files / edited by Carol Righi and Janice James.
|
Bestseller
|
2007
|
|
HF5415.15 .W375 1974 : Wasson, Chester R.
|
|
|
Dynamic competitive strategy & product life cycles / Chester R. Wasson.
Moore Stacks:Available
|
Book
|
1974
|
|
HF5415.15 .W47 2008eb
|
|
|
Careers in brand management.
|
Bestseller
|
2008
|
|
HF5415.15 .W56 : Wind, Yoram.
|
|
|
Product policy : concepts, methods, and strategies / by Yoram J. Wind.
Moore Stacks:Available
|
Book
|
1981
|
|