HF5415.153 .A563 2007eb : Annacchino, Marc A.
The pursuit of new product development : the business development process / Marc A. Annacchino.
Bestseller
2007
HF5415.153 .B463 2016 : Berger, Jonah,
Contagious : why things catch on / Jonah Berger.
Moore Stacks:Available
Book
2016
HF5415.153 .B74 2002eb : Brethauer, Dale M.
New product development and delivery : ensuring successful products through integrated process manage
Bestseller
2002
HF5415.153 .B88 2005 : Butje, Mark.
Product marketing for technology companies / Mark Butje.
Moore Stacks:Available
Book
2005
HF5415.153 .C633 1993eb
Commercialization of new materials for a global economy / National Materials Advisory Board, Commissi
Bestseller
1993
HF5415.153 .D88 2021 : Dutt, R.
Radical product thinking : the new mindset for innovating smarter / R. Dutt.
Bestseller
2021
HF5415.153 .G466 2003 : Geroski, Paul.
The evolution of new markets / P.A. Geroski.
Moore Stacks:Available
Book
2003
HF5415.153 .H36 1991 : Hall, John A.
Bringing new products to market : the art and science of creating winners / John A. Hall.
Moore Stacks:Available
Book
1991
HF5415.153 .H38 2008eb : Hauptly, Denis J.
Something really new : three simple steps to creating truly innovative products / Denis J. Hauptly.
Bestseller
2008
HF5415.153 .I56 2006eb
Innovation, science, and institutional change / edited by Jerald Hage and Marius Meeus ; with the edi
Bestseller
2006
HF5415.153 .K33 2006 : Kahn, Kenneth B.
New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec
Moore Stacks:Available
Book
2006
HF5415.153 .K33 2006eb : Kahn, Kenneth B.
New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec
Bestseller
2006
HF5415.153 .K53 2005 : Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.
Moore Stacks:Available
Book
2005
HF5415.153 .L48 2010eb : Levy, John V.
Get out of the way! : how to manage development of timely, innovative, and relevant products / by Joh
Bestseller
2010
HF5415.153 .M335 2005eb
Managing product innovation / edited by Arch G. Woodside.
Bestseller
2005
HF5415.153 .M3378 2022eb : Marchand, Lorraine Hudson,
The innovation mindset eight essential steps to transform any industry Lorraine H. Marchand with John
Bestseller
2022
HF5415.153 .M47 2015eb : Merrill, Peter,
Innovation never stops : innovation generation : the culture, process, and strategy / Peter Merrill.
Bestseller
2015
HF5415.153 .M493 2002 : Meyer, Peter,
Creating and dominating new markets / Peter Meyer.
Moore Stacks:Available
Book
2002
HF5415.153 .M493 2002eb : Meyer, Peter,
Creating and dominating new markets / Peter Meyer.
Bestseller
2002
HF5415.153 .P34 1997 : Patrick, Jerry.
How to develop successful new products / Jerry Patrick.
Moore Stacks:Available
Book
1997
Faculty HF5415.153 .P3549 2004
The PDMA toolbook 2 for new product development / edited by Paul Belliveau, Abbie Griffin, Stephen M.
Moore Rider Faculty Publications Collection:Available
Book
2004
HF5415.153 .P355 2002
PDMA toolbook for new product development / [edited by] Paul Belliveau, Abbie Griffin, Stephen Somerm
Moore Stacks:Available
Book
2002
HF5415.153 .P7484 2008eb
Product development : a structured approach to consumer product development, design, and manufacture
Bestseller
2008
HF5415.153 .R3534 2016 : Ramadan, Al,
Play bigger : how pirates, dreamers, and innovators create and dominate markets / Al Ramadan, Dave Pe
Moore Stacks:Available
Book
2016
HF5415.153 .S263eb
Developing new products and services.
Bestseller
2012
HF5415.153 .S47 1990 : Servi, Italo S.
New product development and marketing : a practical guide / Italo S. Servi.
Moore Stacks (Suplee Collection):Available
Book
1990
HF5415.153 .S58 1993 : Slade, Bernard N.
Compressing the product development cycle : from research to marketplace / Bernard N. Slade.
Moore Stacks:Available
Book
1993
HF5415.153 .T75 1992 : Tripp, Alan R.
Millions from the mind : how to turn your invention or someone else's into a fortune / Alan R. Tripp.
Moore Stacks:Available
Book
1992
HF5415.153 .U49 2005 : Ulwick, Anthony W.,
What customers want : using outcome-driven innovation to create breakthrough products and services /
Moore Stacks:Available
Book
2005
HF5415.153 .W85 2011eb : Wulfen, Gijs van.
Creating innovative products and services : the FORTH innovation method / Gijs van Wulfen.
Bestseller
2011
HF5415.155 : PLATE (Conference)
PLATE : Product Lifetimes And The Environment : Conference Proceedings of PLATE 2017, 8-10 November 2
Bestseller
2017
HF5415.157
Constructing quality : the classification of goods in markets / edited by Jens Beckert and Christine
Bestseller
2013
HF5415.157 .M34 1993 : Magrath, Allan J.
How to achieve zero-defect marketing / Allan J. Magrath.
Moore Stacks:Available
Book
1993
HF5415.2
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.
Manuscript
2016
Data-driven marketing content : a practical guide / Lee Wilson.
Bestseller
2019
Entertainment, media & advertising market research handbook 2017-2018 / by Richard K. Miller and Kell
Bestseller
2017
The market research and insight yearbook : transforming evidence into impact.
Bestseller
2016
6 additional entries
HF5415.2 .A486 2002 : Andreasen, Alan R.,
Marketing research that won't break the bank : a practical guide to getting the information you need
Moore Stacks:Available
Book
2002
HF5415.2 .B397 : Nicosia, Francesco M.
Behavioral models for market analysis : foundations for marketing action / Francesco M. Nicosia, Yora
Moore Stacks:Available, Moore Stacks:Withdrawn
Book
1977
HF5415.2 .B49 2004 : Birn, Robin.
The effective use of market research : how to drive and focus better business decisions / Robin J. Bi
Moore Stacks:Available
Book
2004
HF5415.2 .B53 : Blackwell, Roger D.
Cases in consumer behavior / Roger D. Blackwell, James F. Engel [and] David T. Kollat.
Moore Stacks:Withdrawn, Moore Stacks:Available
Book
1969
HF5415.2 .B553 : Blankenship, Albert Breneman,
Professional telephone surveys / A. B. Blankenship.
Moore Stacks:Available
Book
1978
HF5415.2 .B555 1998 : Blankenship, Albert Breneman,
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.
Moore Stacks:Available
Book
1998
HF5415.2 .C37 2007eb
A career in marketing research, opinion research : helping politicians to formulate relevant public p
Bestseller
2007
HF5415.2 .C487 2002eb : Chrzanowska, Joanna.
Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska.
Bestseller
2002
HF5415.2 .C5 1995 : Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Moore Stacks:Available
Book
1995
HF5415.2 .C64 2006 : Corder, Lloyd.
The snapshot survey : quick, affordable marketing research for every organization / Lloyd Corder.
Moore Stacks:Available
Book
2006
HF5415.2 .C645 2011eb : Coussement, Kristof.
Marketing research with SAS enterprise guide / by Kristof Coussement, Nathalie Demoulin and Karine Ch
Bestseller
2011
HF5415.2 .C76 2001 : Crawford, Frederick A.
The myth of excellence : why great companies never try to be the best at everything/ Frederick A. Cra
Moore Stacks:Available
Book
2001
HF5415.2 .D424 2002eb : Desai, Philly.
Methods beyond interviewing in qualitative market research / Philly Desai.
Bestseller
2002
HF5415.2 .D49 2004eb : Diamond, Wendy,
Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael
Bestseller
2004
HF5415.2 .E35 2006 : Edmunds, Holly.
The AMA guide to the globe : managing the international marketing research process / Holly B. Edmunds
Moore Stacks:Available
Book
2006
HF5415.2 .E5 1973 : Engel, James F.
Consumer behavior / James F. Engel, David T. Kollat [and] Roger D. Blackwell.
Moore Stacks:Available
Book
1973
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