HF5415.13 .T384 2013 : Taylor, Peter.
The Thirty-Six Stratagems : a modern interpretation of a strategy classic.
2013
HF5415.13 .V46 2010eb : Venugopal, Pingali,
Marketing management : a decision-making approach / Pingali Venugopal.
2010
HF5415.13 .W38 : Weilbacher, William M.
Marketing management cases; planning and executing marketing strategy / William M. Weilbacher.
Moore Stacks:Available
1970
HF5415.135 .D78 2008eb : Drummond, Graeme.
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
2008
HF5415.135 .N957 2003eb : Nykiel, Ronald A.
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel.
2003
HF5415.135 .P76 2000eb : Proctor, Tony.
Strategic marketing : an introduction / Tony Proctor.
2000
HF5415.135 .W44 2001 : Weinstein, Laurence Martin,
Marketing management : cases for creative problem solving / Laurence Martin Weinstein, Madan Annavarj
Moore Stacks:Available
2001
HF5415.15
Brand management : text and cases / U.C. Mathur.
2021
Case studies on marketing in the Indian context / by Kisholoy Roy.
2016
Classic failures in product marketing : marketing principles violations and how to avoid them / Donal
2019
Die Entschlsselung von einfachheit : ursachen und Merkmale einfacher Produkte / Fabian Pilz.
2018
3 additional entries
HF5415.15 .A142 2010eb
42 rules of product management : learn the rules of product management from leading experts from arou
2010
HF5415.15 .B38 2000 : Bean, Roger,
Powerful products : strategic management of successful new product development / Roger Bean, Russell
Moore Stacks:Available
2000
HF5415.15 .G598 2002eb : Goldenberg, Jacob,
Creativity in product innovation / Jacob Goldenberg and David Mazursky.
2002
HF5415.15 .H46 1992 : Hendon, Donald W.
Classic failures in product marketing : marketing principles violations and how to avoid them / Donal
Moore Stacks:Available
1992
HF5415.15 .L39 2007eb : Lawley, Brian.
Expert product management : advanced techniques, tips & strategies for product management & product m
2007
HF5415.15 .L39 2008eb : Lawley, Brian.
Expert product management toolkit bundle : advanced techniques, tips, strategies, templates and train
2008
HF5415.15 .L39 2009eb : Lawley, Brian.
The phenomenal product manager / by Brian Lawley.
2009
HF5415.15 .M334 2001 : Mark, Margaret.
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Ma
Moore Stacks:Available
2001
HF5415.15 .M96 2012eb : Mynott, Colin.
Lean product development : a manager's guide / Colin Mynott.
2012
HF5415.15 .P67 2017 : Pope, Kamila,
Understanding planned obsolescence : unsustainability through production, consumption and waste gener
2017
HF5415.15 .P79 2006eb : Pruitt, John.
The persona lifecycle : keeping people in mind throughout product design / by John S. Pruitt, Tamara
2006
HF5415.15 .S36 2015eb : Santo, Avi,
Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.
2015
HF5415.15 .U7 : Urban, Glen L.
Design and marketing of new products / Glen L. Urban, John R. Hauser.
Moore Stacks:Available
1980
HF5415.15 .U74 2007eb
User-centered design stories : real-world UCD case files / edited by Carol Righi and Janice James.
2007
HF5415.15 .W375 1974 : Wasson, Chester R.
Dynamic competitive strategy & product life cycles / Chester R. Wasson.
Moore Stacks:Available
1974
HF5415.15 .W47 2008eb
Careers in brand management.
2008
HF5415.15 .W56 : Wind, Yoram.
Product policy : concepts, methods, and strategies / by Yoram J. Wind.
Moore Stacks:Available
1981
HF5415.153
Built to Love : Creating Products That Captivate Customers.
2010
Product strategy and six sigma : challenges, convergence and competence / Rajagopal and Amritanshu Ra
2011
HF5415.153 .A56 2003eb : Annacchino, Marc A.
New product development : from initial idea to product management / Marc A. Annacchino.
2003
HF5415.153 .A563 2007eb : Annacchino, Marc A.
The pursuit of new product development : the business development process / Marc A. Annacchino.
2007
HF5415.153 .B463 2016 : Berger, Jonah,
Contagious : why things catch on / Jonah Berger.
Moore Stacks:Available
2016
HF5415.153 .B74 2002eb : Brethauer, Dale M.
New product development and delivery : ensuring successful products through integrated process manage
2002
HF5415.153 .B88 2005 : Butje, Mark.
Product marketing for technology companies / Mark Butje.
Moore Stacks:Available
2005
HF5415.153 .C633 1993eb
Commercialization of new materials for a global economy / National Materials Advisory Board, Commissi
1993
HF5415.153 .D88 2021 : Dutt, R.
Radical product thinking : the new mindset for innovating smarter / R. Dutt.
2021
HF5415.153 .G466 2003 : Geroski, Paul.
The evolution of new markets / P.A. Geroski.
Moore Stacks:Available
2003
HF5415.153 .H36 1991 : Hall, John A.
Bringing new products to market : the art and science of creating winners / John A. Hall.
Moore Stacks:Available
1991
HF5415.153 .H38 2008eb : Hauptly, Denis J.
Something really new : three simple steps to creating truly innovative products / Denis J. Hauptly.
2008
HF5415.153 .I56 2006eb
Innovation, science, and institutional change / edited by Jerald Hage and Marius Meeus ; with the edi
2006
HF5415.153 .K33 2006 : Kahn, Kenneth B.
New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec
Moore Stacks:Available
2006
HF5415.153 .K33 2006eb : Kahn, Kenneth B.
New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec
2006
HF5415.153 .K53 2005 : Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.
Moore Stacks:Available
2005
HF5415.153 .L48 2010eb : Levy, John V.
Get out of the way! : how to manage development of timely, innovative, and relevant products / by Joh
2010
HF5415.153 .M335 2005eb
Managing product innovation / edited by Arch G. Woodside.
2005
HF5415.153 .M3378 2022eb : Marchand, Lorraine Hudson,
The innovation mindset eight essential steps to transform any industry Lorraine H. Marchand with John
2022
HF5415.153 .M47 2015eb : Merrill, Peter,
Innovation never stops : innovation generation : the culture, process, and strategy / Peter Merrill.
2015
HF5415.153 .M493 2002 : Meyer, Peter,
Creating and dominating new markets / Peter Meyer.
Moore Stacks:Available
2002
HF5415.153 .M493 2002eb : Meyer, Peter,
Creating and dominating new markets / Peter Meyer.
2002
HF5415.153 .P34 1997 : Patrick, Jerry.
How to develop successful new products / Jerry Patrick.
Moore Stacks:Available
1997
Faculty HF5415.153 .P3549 2004
The PDMA toolbook 2 for new product development / edited by Paul Belliveau, Abbie Griffin, Stephen M.
Moore Rider Faculty Publications Collection:Available
2004
HF5415.153 .P355 2002
PDMA toolbook for new product development / [edited by] Paul Belliveau, Abbie Griffin, Stephen Somerm
Moore Stacks:Available
2002
HF5415.153 .P7484 2008eb
Product development : a structured approach to consumer product development, design, and manufacture
2008
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