HF5415.153 .H38 2008eb : Hauptly, Denis J.
Something really new : three simple steps to creating truly innovative products / Denis J. Hauptly.
2008
HF5415.153 .I56 2006eb
Innovation, science, and institutional change / edited by Jerald Hage and Marius Meeus ; with the edi
2006
HF5415.153 .K33 2006 : Kahn, Kenneth B.
New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec
Moore Stacks:Available
2006
HF5415.153 .K33 2006eb : Kahn, Kenneth B.
New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec
2006
HF5415.153 .K53 2005
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.
Moore Stacks:Available
2005
HF5415.153 .L48 2010eb : Levy, John V.
Get out of the way! : how to manage development of timely, innovative, and relevant products / by Joh
2010
HF5415.153 .M335 2005eb
Managing product innovation / edited by Arch G. Woodside.
2005
HF5415.153 .M3378 2022eb : Marchand, Lorraine Hudson,
The innovation mindset eight essential steps to transform any industry Lorraine H. Marchand with John
2022
HF5415.153 .M47 2015eb : Merrill, Peter,
Innovation never stops : innovation generation : the culture, process, and strategy / Peter Merrill.
2015
HF5415.153 .M493 2002 : Meyer, Peter,
Creating and dominating new markets / Peter Meyer.
Moore Stacks:Available
2002
HF5415.153 .M493 2002eb : Meyer, Peter,
Creating and dominating new markets / Peter Meyer.
2002
HF5415.153 .P34 1997 : Patrick, Jerry.
How to develop successful new products / Jerry Patrick.
Moore Stacks:Available
1997
Faculty HF5415.153 .P3549 2004
The PDMA toolbook 2 for new product development / edited by Paul Belliveau, Abbie Griffin, Stephen M.
Moore Rider Faculty Publications Collection:Available
2004
HF5415.153 .P355 2002
PDMA toolbook for new product development / [edited by] Paul Belliveau, Abbie Griffin, Stephen Somerm
Moore Stacks:Available
2002
HF5415.153 .P7484 2008eb
Product development : a structured approach to consumer product development, design, and manufacture
2008
HF5415.153 .R3534 2016 : Ramadan, Al,
Play bigger : how pirates, dreamers, and innovators create and dominate markets / Al Ramadan, Dave Pe
Moore Stacks:Available
2016
HF5415.153 .S263eb
Developing new products and services.
2012
HF5415.153 .S47 1990 : Servi, Italo S.
New product development and marketing : a practical guide / Italo S. Servi.
Moore Stacks (Suplee Collection):Available
1990
HF5415.153 .S58 1993 : Slade, Bernard N.
Compressing the product development cycle : from research to marketplace / Bernard N. Slade.
Moore Stacks:Available
1993
HF5415.153 .T75 1992 : Tripp, Alan R.
Millions from the mind : how to turn your invention or someone else's into a fortune / Alan R. Tripp.
Moore Stacks:Available
1992
HF5415.153 .U49 2005 : Ulwick, Anthony W.,
What customers want : using outcome-driven innovation to create breakthrough products and services /
Moore Stacks:Available
2005
HF5415.153 .W85 2011eb : Wulfen, Gijs van.
Creating innovative products and services : the FORTH innovation method / Gijs van Wulfen.
2011
HF5415.155 : PLATE (Conference)
PLATE : Product Lifetimes And The Environment : Conference Proceedings of PLATE 2017, 8-10 November 2
2017
HF5415.157
Constructing quality : the classification of goods in markets / edited by Jens Beckert and Christine
2013
HF5415.157 .M34 1993 : Magrath, Allan J.
How to achieve zero-defect marketing / Allan J. Magrath.
Moore Stacks:Available
1993
HF5415.2
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.
2016
Data-driven marketing content : a practical guide / Lee Wilson.
2019
Entertainment, media & advertising market research handbook 2017-2018 / by Richard K. Miller and Kell
2017
The market research and insight yearbook : transforming evidence into impact.
2016
6 additional entries
HF5415.2 .A486 2002 : Andreasen, Alan R.,
Marketing research that won't break the bank : a practical guide to getting the information you need
Moore Stacks:Available
2002
HF5415.2 .B397 : Nicosia, Francesco M.
Behavioral models for market analysis : foundations for marketing action / Francesco M. Nicosia, Yora
Moore Stacks:Available, Moore Stacks:Withdrawn
1977
HF5415.2 .B49 2004 : Birn, Robin.
The effective use of market research : how to drive and focus better business decisions / Robin J. Bi
Moore Stacks:Available
2004
HF5415.2 .B53 : Blackwell, Roger D.
Cases in consumer behavior / Roger D. Blackwell, James F. Engel [and] David T. Kollat.
Moore Stacks:Withdrawn, Moore Stacks:Available
1969
HF5415.2 .B553 : Blankenship, Albert Breneman,
Professional telephone surveys / A. B. Blankenship.
Moore Stacks:Available
1978
HF5415.2 .B555 1998 : Blankenship, Albert Breneman,
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.
Moore Stacks:Available
1998
HF5415.2 .C37 2007eb
A career in marketing research, opinion research : helping politicians to formulate relevant public p
2007
HF5415.2 .C487 2002eb : Chrzanowska, Joanna.
Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska.
2002
HF5415.2 .C5 1995 : Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Moore Stacks:Available
1995
HF5415.2 .C64 2006 : Corder, Lloyd.
The snapshot survey : quick, affordable marketing research for every organization / Lloyd Corder.
Moore Stacks:Available
2006
HF5415.2 .C645 2011eb : Coussement, Kristof.
Marketing research with SAS enterprise guide / by Kristof Coussement, Nathalie Demoulin and Karine Ch
2011
HF5415.2 .C76 2001 : Crawford, Frederick A.
The myth of excellence : why great companies never try to be the best at everything/ Frederick A. Cra
Moore Stacks:Available
2001
HF5415.2 .D424 2002eb : Desai, Philly.
Methods beyond interviewing in qualitative market research / Philly Desai.
2002
HF5415.2 .D49 2004eb : Diamond, Wendy,
Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael
2004
HF5415.2 .E35 2006 : Edmunds, Holly.
The AMA guide to the globe : managing the international marketing research process / Holly B. Edmunds
Moore Stacks:Available
2006
HF5415.2 .E5 1973 : Engel, James F.
Consumer behavior / James F. Engel, David T. Kollat [and] Roger D. Blackwell.
Moore Stacks:Available
1973
HF5415.2 .E74 2002eb : Ereaut, Gill.
Analysis and interpretation in qualitative market research / Gill Ereaut.
2002
HF5415.2 .F714 2001eb : Franses, Philip Hans,
Quantitative models in marketing research / Philip Hans Franses and Richard Paap.
2001
HF5415.2 .H286 2006eb
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Mar
2006
HF5415.2 .H55 2015
The history of marketing science / editors, Russell S. Winer, Scott A. Neslin.
2014
HF5415.2 .I46 2002eb : Imms, Mike.
An introduction to qualitative market research / Mike Imms and Gill Ereaut.
2002
HF5415.2 .K36 2009eb : Keegan, Sheila.
Qualitative research : good decision making through understanding people, cultures and markets / Shei
2009
HF5415.2 .L383 2012eb
Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Li
2012
HF5415.2 .L48 2016eb : Leventhal, Barry,
Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal.
2016
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