| Description |
xix, 227 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping. |
| Subject |
Retail trade.
|
|
Retail trade. |
|
Consumer behavior.
|
|
Consumer behavior. |
|
Marketing.
|
|
Marketing. |
|
Stores, Retail -- Design and construction.
|
|
Stores, Retail -- Design and construction. |
|
Stores, Retail. |
| ISBN |
9780137126859 hardback alkaline paper |
|
0137126859 hardback alkaline paper |
|
