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Book
Author
Weiss, E. B. (Edward Benjamin), 1899-1985.
Title
Management and the marketing revolution : merchandising strategies for the new era / E.B. Weiss.
Publication Info.
New York : McGraw-Hill, 1964. --
Item Status
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Call No.
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Gift Note
Moore Stacks
HF5429 .W374
Available
---
Description
ix, 349 pages
Note
Includes index.
Subject
Marketing -- Management.
Marketing -- Management.
Retail trade -- United States.
Retail trade.
United States.
ISBN
9.95
