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Author Turner, Marcia Layton.

Title Kmart's ten deadly sins : how incompetence tainted an American icon / Marcia Layton Turner.

Publication Info. Hoboken, N.J. : J. Wiley & Sons, [2003]
©2003
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Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5429.215.U6 T87 2003    Available  ---
Description xiv, 256 pages ; 24 cm
Bibliography Includes bibliographical references (pages 237-245) and index.
Contents Brand mismanagement -- Lack of customer knowledge -- Underestimating Wal-Mart [WalMart] -- Lousy locations -- Ignoring store appearance -- Technology aversion -- Supply chain disconnect -- Lack of focus -- Strategy du jour -- Repeating the same mistakes -- Conclusion--can its sins be forgiven?
Subject K-Mart Corporation -- Management.
K-Mart Corporation.
Management.
Business failures -- United States -- Case studies.
Business failures.
United States.
Genre/Form Case studies.
Case studies.
ISBN 0471435937 Cloth

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