| Description |
1 online resource (xii, 338 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; 1 Introduction; 2 Four Popular Misconceptions about Franchising; 3 Franchise Contracts; 4 Franchising, Vertical Integration, and Vertical Restraints; 5 Quality Control; 6 Franchise Tying Contracts; 7 Vertical Price Controls in Franchising; 8 Encroachment; 9 Advertising and Promotion; 10 Termination and Non-Renewal; 11 Concluding Remarks; Articles, Books, and Other Publications; Cases, Codes, and Statutes; Index. |
| Summary |
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Franchises (Retail trade)
|
|
Franchises (Retail trade) |
| Genre/Form |
Electronic books.
|
| Added Author |
Lafontaine, Francine.
|
| Other Form: |
Print version: Blair, Roger D. Economics of franchising. New York : Cambridge University Press, 2005 0521772524 (DLC) 2004055147 (OCoLC)55737945 |
| ISBN |
0511161360 (electronic book) |
|
9780511161360 (electronic book) |
|
0511160658 |
|
9780511160653 |
|
0521772524 (hardback) |
|
9780521772525 |
|
