| Description |
1 online resource (vi, 215 pages :) : illustrations |
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data file |
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Bibliography |
| Physical Medium |
polychrome |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the worlds leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. |
| Contents |
Front cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid. |
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11. The scaling bottleneck: Growth challenges faced by social enterprises12. Conclusion; References; About the contributors; Index; Back cover. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Franchises (Retail trade) -- Africa.
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Franchises (Retail trade) |
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Africa. |
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Small business -- Africa.
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Small business. |
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Economic development -- Africa.
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Economic development. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Added Author |
Sireau, Nicolas, 1973-
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| Other Form: |
Print version: Sireau, Nicolas. Microfranchising : How Social Entrepreneurs are Building a New Road to Development. Sheffield : Greenleaf Publishing, ©2011 9781906093433 |
| ISBN |
9781907643347 (electronic book) |
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1907643346 (electronic book) |
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9781906093433 (paperback) |
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1906093431 (paperback) |
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