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book
BookPrinted Material
Author Moore, Geoffrey A., 1946-

Title Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.

Publication Info. [New York, N.Y.] : HarperBusiness, [1991]
©1991

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5439.T42 M66 1991  1991    Available  ---
Description xvii, 223 pages : illustrations ; 24 cm
Note Includes index.
Subject Selling -- Technology.
Selling -- Technology.
High technology industries.
High technology industries.
Marketing.
Marketing.
ISBN 0887305199 : $23.00 ($31.00 Canada)

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